While designing for Whalar Group, a leading creator and social-first brand agency, I was responsible for developing a high-impact RFP presentation deck and accompanying social media assets. These materials were crafted to elevate brand awareness, drive audience engagement, and showcase the agency’s unique ability to foster meaningful partnerships between top-tier influencers and global brands. My work strategically highlighted Whalar’s creative approach, cultural fluency, and measurable value in the digital marketing landscape.
Overview
Presentation Deck
As part of the final round of the Nestlé Health RFP process, I was called upon to demonstrate Whalar’s abilities to think creatively and serve up emotionally- and culturally-driven influencer-first ideas. A main goal was to showcase the ability to take a creative direction for Garden of Life and bring it to life through the influencer marketing channel to meet the brand’s objectives.
Influencer- First Ideas
To bring the content to life, I curated assets from influencer Lexi Learmann, selecting imagery that best represented lifestyle and health-focused content. The goal was to provide a clear, compelling preview of what the brand could expect when partnering with her.
From there, I experimented with layouts, color combinations, and type treatments, refining the design until everything flowed seamlessly. The final presentation balanced clarity with Whalar’s signature look and feel.
Social Media Assets
Instagram Story
As part of a campaign to engage potential brand partners, I designed a single-panel Instagram Story for Whalar highlighting a $2.4x ROI achieved in the CPG space. The story was crafted to align with Whalar’s updated brand identity and optimized for mobile viewing, using bold visuals and performance-driven messaging to showcase the agency’s impact. I designed a flexible, card-based format for easy animation and adaptation in social posts. To align with the target audience, potential clients, I incorporated Whalar’s client experience shapes as a branded decorative element.
Color Variations
LinkedIn Carousel Post
This design reflects Whalar’s strategic approach, mirroring how The Whalar Way is presented across platforms. By using familiar colors and shapes, it reinforces brand consistency, strengthens recognition, and enhances recall—helping clients easily connect Whalar’s strategy to their partnership decisions.
Creativity Meets Conversion
This design task was a fun challenge—it pushed me to think critically, explore new approaches, and refine my design process in ways that merge creative thinking with proven success metrics.
