Whalar Group

Organic Social

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Graphic Design

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Slide Design

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Organic Social ✧ Graphic Design ✧ Slide Design ✧

At Whalar Group, a leading creator and social-first brand agency, I designed a high-impact RFP presentation and supporting social assets. These materials elevated brand awareness, drove engagement, and showcased Whalar’s ability to build meaningful partnerships between top-tier influencers and global brands, while highlighting the agency’s creative approach, cultural fluency, and measurable value.

Presentation Deck

As part of the final round of the Nestlé Health RFP process, I was called upon to demonstrate Whalar’s abilities to think creatively and serve up emotionally- and culturally-driven influencer-first ideas. A main goal was to showcase the ability to take a creative direction for Garden of Life and bring it to life through the influencer marketing channel to meet the brand’s objectives.

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Influencer-first Ideas

I curated lifestyle and health-focused content from influencer Lexi Learmann to give the brand a clear preview of her partnership potential. Through iterative layout, color, and type explorations, I refined the design into a presentation that balanced clarity with Whalar’s signature style.

Social Media Assets

For a campaign targeting potential brand partners, I designed a single-panel Instagram Story showcasing Whalar’s $2.4x ROI in the CPG space. Optimized for mobile, the piece used bold visuals, performance-driven messaging, and Whalar’s updated brand identity. I created a flexible, card-based format for easy animation and incorporated Whalar’s client experience shapes as branded accents.

Color Variations

These designs reflect Whalar’s strategic approach, mirroring how The Whalar Way is presented across platforms. By using familiar colors and shapes, it reinforces brand consistency, strengthens recognition, and enhances recall—helping clients easily connect Whalar’s strategy to their partnership decisions.