LiveIntent
Paid Media
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Illustration
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Motion Design
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Paid Media ✧ Illustration ✧ Motion Design ✧
During my time at LiveIntent, a B2B marketing platform, I collaborated with cross-functional teams to create assets for client campaigns, internal branding, and external communications. As a lead graphic designer, I helped guide the creative process and ensured high-quality design at every touchpoint. Below are a few standout projects I contributed to and helped bring to life.
National Email Day
Facing low engagement with previous posts, LiveIntent needed a fresh approach to enhance paid social efforts. Analysis showed video assets achieved higher click-through rates, leading to the design and animation of a brief explainer video featuring fun facts about the power of email. The campaign launched on National Email Day to maximize impact
I collaborated with my Art Director to develop a clear and effective storyboard that outlined how the assets and messaging would integrate to convey a compelling narrative about the power of email. and delivered a multi-faceted paid media campaign for National Email Day that included the explainer video. This initiative significantly increased traffic to LiveIntent’s contact form web page, resulting in a higher number of form submissions and generating new leads for the business.
Social Media
LiveIntent’s People Operations team needed a way to communicate the employee experience while also supporting broader brand goals. The project focused on three key objectives: showcasing LiveIntent’s products, highlighting company culture, and driving traffic to blog content.
Telling LiveIntent’s Story Together
The completed project helped increase overall web traffic to LiveIntent’s blog content and company culture resources. It also provided an opportunity to collaborate with one of the company’s most visible teams, resulting in work the team was proud to share with the world.
Company Values
In 2022, LiveIntent refreshed its company values, and I was tasked with designing word art for each value that helped convey their meanings in a fun way.
I animated the final illustrations to be displayed in the New York office and used in miscellaneous video content across company wide initiatives. The resulting graphics were charming and offered a personal touch to the LiveIntent branding. Displaying these values helped to foster a sense of pride and unity among LiveIntent’s employees.
Illustrations
During my time at LiveIntent, our design team developed an implemented an illustration style to be used across various business needs. The goal was to create something that felt playful, purposeful, and people focused. We called upon style references that would make our brand and illustrations feel relatable and fun.
