Front Row Group
Social Media
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Graphic Design
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Experiential Design
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Motion Design
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Social Media ✧ Graphic Design ✧ Experiential Design ✧ Motion Design ✧
At Front Row Group, a full-service creative and distribution agency, I led creative direction across sales enablement, marketing, and social design initiatives — partnering closely with Product, UX/UI, and Marketing teams to build scalable visual systems that strengthened brand consistency and drove measurable business growth.
Catapult Motion Graphics
Front Row's proprietary Business Intelligence software, Catapult, underwent a major evolution at the start of 2026, with a wide range of new product features introduced. I worked closely with the Product Development team to create short animations showcasing the updated dashboard and Catapult's full suite of capabilities.
The resulting animations were used in client pitches, and throughout various paid media campaigns where the new tech could be a leverage point for upsell and cross sell opportunities
Social Media Assets
I worked closely with Front Row's Content Management team to elevate the agency's social media presence across Meta platforms and LinkedIn, directly supporting lead generation and broader marketing objectives. The work resulted in a suite of elegant, brand-consistent assets designed for easy iteration and seamless integration into monthly content plans. These assets spanned industry news, company culture, and client work produced by the agency, collectively positioning Front Row as one of the leading agencies of its kind in the beauty and wellness space.
WWD Run of Site Ads and Email Newsletter Takeover
In Q2, Front Row partnered with leading beauty publication WWD to promote its services ahead of Prime Day. In collaboration with the Content Marketing team, I led the design of several Run of Site ads featured on WWD, as well as an email newsletter takeover designed to drive leads to Front Row's case study pages for leading brands and open a pathway to early sales conversations.
OMR Conference Booth & Materials
Front Row’s EU team attended OMR in March. We had a full scale booth on the show room floor that would attract thousands of attendees and facilitate all levels of client meetings. In partnership with the Global Marketing manager and the EU Marketing team, I created a fresh, new look for Front Row’s conference booth at OMR.
I led the creative direction and animation for the booth's digital displays, transforming client work and business impact into a dynamic visual experience. By combining motion design with strategic storytelling, I created content that captured attendees' attention, showcased the value of our partnerships, and reinforced the brand throughout the event.