To shape the campaign, I worked hand-in-hand with our sales team, copywriters, and Fiéra’s in-house creatives. Together, we developed a strategy that explored three creative approaches: relatability, heightened visual interest, and product benefit–driven storytelling. From concept to production, I designed a full package of social ads including static visuals, and carousel posts tailored for Meta platforms and optimized for performance.

The final campaign not only strengthened Fiéra’s ad health across Meta platforms but also drove measurable increases in conversion rates. More importantly, the project challenged me to think holistically about how art direction, graphic design, and platform-specific best practices come together to create paid social campaigns that are both visually engaging and strategically effective.